Website says: >NEW !! Reduce the acid perception without modifying the pH. pH is one of the key factors involved in food stability. In order to reduce the pH, a small amount of organic acid must be added to the food preparation (i.e. citric, malic, tartaric acid). In most cases the addition of food acid is beneficial both for microbiological stability and taste ( just think to an lemon or cola drink, they must be acid to be good ). However, some other foods might require food acid for microbiological safety BUT the acid taste does not complement well ( a light cheese, a sauce as example ). In this cases, the use of Magic Mask can be of help. Magic Mask does not buffer the pH, nor alter it. Magic Mask acts at the tongue receptors level, temporarily reducing the acid perception, thus improving the overall mouth feel. Its action last 5-8 seconds and involve only the acid receptors. Recommended dosage is 1 up to 3 grams for Kg food. When comparing products with and without Magic Mask, the food with Magic Mask must be tasted as second. Give it a try.
What do they add instead?
Also, does it work, or does it screw up your vape? Can whatever they add survive being vaporized, or is this product more suitable for food/cooking?
Probably not this, but it sounds neat so I decided to post it anyway https://en.wikipedia.org/wiki/Miraculin It's probably something similar though. Binding to receptors on your tongue that either block or alter how you perceive the molecules that would normally taste sour to you
Miraculin
Miraculin is a natural sugar substitute, a glycoprotein extracted from the fruit of Synsepalum dulcificum. The berry, also known as the miracle fruit, was first documented by explorer Chevalier des Marchais, who searched for many different fruits during a 1725 excursion to its native West Africa.
Miraculin itself is not sweet. However, after the taste buds are exposed to miraculin (which binds to sweet receptors on the tongue), acidic foods which are ordinarily sour (such as citrus) are perceived as sweet.
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found this. Its seems to be triacetin
https://www.reddit.com/r/DIY_eJuice/comments/3ygamg/triacetin_in_enhancer_concentrates_a_better/
It's probably triacetin.
>Also, does it work, or does it screw up your vape? Can whatever they add survive being vaporized, or is this product more suitable for food/cooking?
Yeah, it works... as a blending agent. TFA Smooth is triacetin, too. It's best used in very low quantities such as 1 drop per 10ml. Yes, it will fuck your juice up just as easily as adding too much koolada will. It will vaporize. as for food/cooking, I have no idea.