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History of Capella Flavors [CAP] – The Story of The American Flavorings Manufacturer since 2005
submitted over 8 years ago by DIY-Eliquid

Good day everyone, this is a series on flavoring manufacturers and their history. This is the 2nd part about Capella Flavors. https://youtu.be/071ahmxwfrE [3:36]

And here is also Part.1 about FlavourArt if you are interested, https://youtu.be/GzdmXzIxnXw [3:18]

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7 points
 
by luft99over 8 years ago

Can you do one about Inawera? It seems like that company is operating from under a rock. I like their flavors very much but their website has no information about them and it seems stuck in 2002.

5 points
 
by DIY-Eliquidover 8 years ago

You are right there is not much information about them. I think they are from Poland, I might try get in touch with them for the next video.

5 points
 
by stoccolmaover 8 years ago

I visited their website 3 times and I signed up for a account but the level of html 0.1 is making it hard to shop!

3 points
 
by luft99over 8 years ago

You are too spoiled, credit card thief's have families to feed too

2 points
 
by slumberlandover 8 years ago

I had my best luck communicating with inawera through a polish speaking intermediary, fwiw. I've been using them for 3 years or so, and have ordered hundreds of liters at this point.

1 points
 
by DIY-Eliquidover 8 years ago

I'll see what I can find about them, thanks for that.

1 points
 
by Ernie_is_deadover 8 years ago

Why not just order in english language?

Inawera has an online shop based in Germany and you can use english there:

https://inawera.de/gb/

2 points
 
by BaskinginBlackover 8 years ago

Good video. I couldn't help but laugh when you nonchalantly turned gangster and said "Capella decided to fuck wit sum flavorings"

1 points
 
by DIY-Eliquidover 8 years ago

lol man, "capella decided to focus..." but ya it sounds a little off youre right

1 points
 
by Ernie_is_deadover 8 years ago

Did you know?

Inawera has an online shop based in Germany and you can use english there:

https://inawera.de/gb/

I think they ship worldwide too.

1 points
 
by DIY-Eliquidover 8 years ago

thank man

1 points
 
by DoctorDharokover 8 years ago

Interesting video, thanks for sharing.

English tip: "sugar" in "sugar cookie" is pronounced with a "sh" sound, not "s". Like the word "sure". Listen: https://www.merriam-webster.com/dictionary/sugar

0 points
 
by psykiover 8 years agoMixologist

Nice presentation but I was actually expecting a little more information about their business, like sales figures, growth year over year, volume sold, how much is sold in bulk to businesses vs small amounts to end consumers. Maybe a correlation between business growth and the growth of the ecig industry. Who moves more product, Capella or FA? Who generates more revenue?

7 points
 
by luft99over 8 years ago

You are in r/Diy_ejuice not Forbes. Here we tall about flavors and aromas, the business side of the company is deferent and even confidential.

4 points
 
by DIY-Eliquidover 8 years ago

I don't really have a way of obtaining that information, and I don't think they would be too happy with me sharing it on youtube. Nevertheless Flavourart is a much larger company compared to them, not that capella is small. Also as I have in the video, FA people vape themselves and recognize DIY very openly, capella is not so much against it but they have fitness and nutrition in mind first so they don't go out of their way to promote that kind of use.

3 points
 
by psykiover 8 years agoMixologist

That FA is much bigger than CAP is news to me, I honestly thought CAP was bigger. I guess that's the kind of info I was expecting. Didn't mean to come down on your video!

1 points
 
by BlazeDemBeatzover 8 years agoMentholatier

I think the case is CAP is bigger in America. Due to him being overseas and exposed to a more worldwide perspective maybe the case is FA is bigger worldwide im not really sure as a whole, I always assumed CAP was more used in vaping based on they aim at wholesale with major eliquid companies in the U.S.

1 points
 
by DIY-Eliquidover 8 years ago

No worries man all conversation is good

2 points
 
by BlazeDemBeatzover 8 years agoMentholatier

From what I understand I seen a video interview with a rep for CAP that took place at a vaping convention(it might've been DiY or Die) And he said one of his main roles was locking down business accounts with commercial eliquid companies.

Im pretty sure this has been on going for years, alot of the mainstream, longer established eliquid companies used Capella's almost exclusively.

At least this is the take on it from my understanding in the United States. It may vary overseas im sure.

2 points
 
by DIY-Eliquidover 8 years ago

Ya that makes sense more. In one candy company I worked it was the first time I've ever seen a 400Lb drum and it was capella's strawberry.

1 points
 
by CrispyDaveover 8 years ago

They're selling VG on their website. Looks pretty vapey to me.

Capella are no different than the other companies, one day they're vape friendly, the next they are strictly food, and have nothing to do with vaping, all depending on who they are talking to.

-1 points
 
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