I love the look of cobalt and all but why isn't it accepted practice to use brown?
Clear is best for experimenting with new recipes or just getting started so you can observe changes in the color.
It had to do with appearance of luxury.. I have ran multiple lines and the lines that used blue glass bottles would sell more. I changed the unicorn bottles or plastic bottles to the glass bottles and my sales went up in those brands.
I also did some market research and most shops told me the same thing. People buy more cobalt glass bottle products because they think it feels more professional.
This recently has gone over to clear bottles because it's easier to see how much liquid you have left.
Amber bottles look like medication bottles so I would never see that work. So, for anyone who wanted to know there's your answer.
Glass bottles sold better than unicorn? That's interesting. I tend to go for the unicorn, I guess I just figured that most people were the same. Out of curiosity, was the increase of sales significant? If you don't mind me asking.
I personally hate glass bottles. They are just a pain to deal with, and I am a butter finger so I have dropped my share of bottles and cracked a few. I'm like you I like plastic drip tip bottles. That's all I use when testing and for my own personal stash.
In terms of sales the smallest change I seen was about 10% before it got sold. The biggest change we did a rebranding when we changed to glass bottles and we got a 35% sales increase. Between the brands I have started and the ones I consultant for, bottles were one of the things that made a big impact. This along with the art work, both package and marketing, made the largest changes in sales.
These numbers were years ago. I don't know nowadays how they would get affected.
I definitely use amber bottles for storing my nic since light is one of the causes of degradation. All my juices however are mixed in HDPE and never last more than a couple weeks anyway. I once bought a bottle of Naked Fish that came in an aluminum bottle and couldn't tell how much was left other than guessing the weight. I've seen black bottles that have the same issue. It seems "Industry Standard" is clear, and some companies use other colors to stand out from the rest. I'm also partial to the look of cobalt, but went with brown for my nic because I just assume it blocks more light. I may be wrong, but 40 years of drinking beer is a fair sample size. That's what I tell myself anyway...for science. :/
Nah brown is the way to go, black does exist though but compared to brown bottles at about half the cost I get why it's not used.
Edit: 1/3 the cost, my math isn't so good
Having a poor fill on your juice when using black bottles has been known to destroy a few companies.
Imagine selling your first 3000 bottles and they are all half full and having no idea until customers start complaining
I've always wondered this myself. Amber bottles do a much better job of blocking UV light (that's why the beer industry uses them), and it's known that UV light degrades nicotine and flavorings.
My only guess is that commercial juices started off by using clear bottles because it's a much cleaner look and you can see how much juice you have left.
Marketing, pure and simple. When you use amber glass, less people buy your product. If only someone made an amber bottle that had a small clear vertical strip.
I recently learned they also make amber plastics from one of the DIY'ers on telegram chat. Never knew that before, but I've never seen a company sell liquid in those before.
Clear is also straightforward, its about the product.
You see what you're getting, its much more pretty to see a varied amount of juices all with different colors and hues. (This is also why you see some lines with colors added.)
We taste/buy with our eyes just as much as our other senses.
If you're worried about your 30ml getting damaged by UV light you are not vaping enough.