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Link just goes to the 60 minutes homepage.
Fantastic video.
Ten years ago I fell into a secret society of sorts and ive been writing about it for a few years: low reward living.
These flavorists are basically my enemy, as they are for all of us.
The flavorist rabbit hole is amazing. The things I can do to control society, all with the mixing of flavor molecules, is a power no man should have.
But now that I know what I know, I don't easily partake of most flavored goods too easily.
Except for vaping, but this is why I am delving into Deeper DIY. I want to reduce the dopamine reward of vaping by requiring hard work to earn it.